Website Terms of Use

Last updated: 22 April, 2025

1 ABOUT THESE TERMS

1.1 These terms apply to your access and use of www.theteethkeeper.co.uk website (the Website). You should also review our Website Privacy Policy (https://theteethkeeper.co.uk/privacy-policy/) which explains what personal data we collect when you use our website.

1.2 By accessing our Website, you acknowledge that these terms are legally binding. If you don’t agree with any of these terms, you should stop accessing and using our Website.

2 ABOUT US

2.1 We are The Teeth Keeper (trading as The Teethkeeper Ltd), a company registered in England and Wales under company registration number 14922815 . Our registered office is at 7-9 The Avenue,
Eastbourne BN21 3YA.

2.2 If you have any questions about the Website, please contact us by:

2.2.1 sending an email to info@theteethkeeper.co.uk;

2.2.2 filling out and submitting the online form available here https://theteethkeeper.co.uk/contact/

3 USING THE WEBSITE

3.1 We reserve the right to suspend the operation of our Website at any time. We may also restrict access to some parts of our Website to users who have registered with us.

3.2 You are responsible for maintaining your own internet connection for accessing the Website.

3.3 As a condition of your use of the Website, you agree not to:

3.3.1 misuse or attack our Website by knowingly introducing viruses, trojans, worms, logic bombs or any other material which is malicious or technologically harmful (such as by way of a denial-of-
service attack);

3.3.2 attempt to gain unauthorised access to our Website, the server on which our Website is stored or any server, computer or database connected to our Website;

3.3.3 remove, delete, obscure, disable, modify, add to, tamper with, or circumvent any program code or data, copyright, trademark, or other proprietary notices, labels or copy protection software contained on the Website.

3.4 We may prevent or suspend your access to the Website if you do not comply with these terms or any applicable law.

3.5 We may suspend or terminate access or operation of the Website at any time as we see fit.

3.6 We do not promise that the Website will be available at all times or that your use of the Website will be uninterrupted or error-free.

4 USER ACCOUNT AND PASSWORD SECURITY

4.1 If you need a username or password to access any part of our Website you agree to:

4.1.1 ensure that any details provided to us are accurate;

4.1.2 keep your username or password secure and confidential;

4.1.3 let us know promptly if you believe that your username or password has been compromised.

4.2 We may terminate your access to any Website or any password-protected areas of our Website at any time, if we believe that your use of our Website is affecting the security and stability of our Website or is detrimental to other users.

5 INTELLECTUAL PROPERTY RIGHTS

5.1 The intellectual property rights in the Website and in any text, images, video, audio or other multimedia content, software or other information or material submitted to or accessible from the Website (Content) are owned by us and our licensors.

5.2 We and our licensors reserve all our intellectual property rights (including, but not limited to, all copyright, trade marks, domain names, design rights, database rights, patents and all other intellectual property rights of any kind) whether registered or unregistered anywhere in the world. This means, for example, that we remain owners of them and are free to use them as we see fit.

5.3 Nothing in these terms grants you any legal rights in the Website or the Content other than as necessary for you to access it.

5.4 You may not use any trade marks or trade names that are displayed on this Website, unless you have our express written permission.

6 INFORMATION ON THE WEBSITE

6.1 We try to make sure that the Website is accurate, up-to-date and free from bugs, but we do not guarantee that it will be.

6.2 We do not guarantee that the Website will be fit or suitable for any particular purpose. Any reliance that you may place on the information on the Website is at your own risk.

7 THIRD PARTY SITES

7.1 We have no control over, and don’t accept any responsibility for, the content of any third party website. If we include a link to any third party website, this doesn’t mean that we endorse or recommend the organisation which operates it. Your use of a third party site may be governed by the terms and conditions of that third-party site and is at your own risk.

8 LIMIT OF LIABILITY

8.1 Except for any legal responsibility that we cannot exclude in law (such as for death or personal injury) or arising under applicable laws relating to the protection of your personal information, we are not legally responsible for any:

8.1.1 losses that were not foreseeable to you and us when these terms were formed;

8.1.2 losses that were not caused by any breach on our part;

8.1.3 business losses; and

8.1.4 losses to non-consumers.

9 VARIATION

9.1 We reserve the right to amend these terms. Our updated terms will be displayed on the Website. By continuing to use and access the Website, you agree to be bound by any future updates to these terms as and when they are updated. It is your responsibility to check these terms from time to time to verify such variations

10 COMPLAINTS AND QUERIES

10.1 If you have any questions about our Website, or have any complaints about its contents, please contact us at https://theteethkeeper.co.uk/contact/.

11 LAW AND JURISDICTION

11.1 The laws of England and Wales apply to these terms. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales, unless you are a consumer and live in either Northern Ireland or Scotland. In which case, you can choose to bring a claim in England and Wales or in the courts of another part of the United Kingdom in which you live.

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Last updated: 22 April 2025

1 BACKGROUND

1.1 This notice (Privacy Notice) tells you how we look after your personal data when you visit our website at www.theteethkeeper.co.uk (Website), where you are a prospective customer of our business, or where you are another type of business contact, such as a supplier or service provider to our business. 1.2 This notice sets out what information we collect about you, what we use it for and whom we share it with. It also explains your rights under data protection laws and what to do if you have any concerns about your personal data. 1.3 We may sometimes need to update this Privacy Notice to comply with new business practices or legal requirements. You should check this Privacy Notice regularly to see whether any changes have occurred.

2 WHO WE ARE AND OTHER IMPORTANT INFORMATION

2.1 We are THE TEETHKEEPER LTD, registered in England and Wales with company number 14922815 with our registered address at 7-9 The Avenue, Eastbourne, BN21 3YA (we, us or our). 2.2 For all visitors to our Website we are the controller of your information (which means we decide what information we collect and how it is used).

3 CONTACT DETAILS

3.1 If you have any questions about this Privacy Notice or the way that we use information, please get in touch using the following details: Email address: info@theteethkeeper.co.uk- Postal address: 7-9 The Avenue, Eastbourne BN21 3YA-

4 THE INFORMATION WE COLLECT ABOUT YOU

4.1 Personal data means any information which does (or could be used to) identify a living person. We have grouped together the types of personal data that we collect, and where we receive it from, below. 4.2 Type of personal data:
    • Identity Data: your first and last name or title.
    • Contact Data: your email address, telephone numbers, home address.
    • Technical Data: internet protocol (IP) address, browser type and version, time zone setting and generic location, browser plug-in types and versions, operating system and platform on the devices you use to access our systems.
    • Usage Data: information about how you use our systems.
    • Location Data: your device location if you log into our systems remotely.
    • Feedback: information and responses you provide when completing surveys and questionnaires.
    • Photo and Image Data: profile picture, images, videos and audio.
    • Marketing and Communication Data: includes your preferences in receiving marketing from us and our third parties and your communication preferences.
    • Special Category Data: information about your racial or ethnic origin, political opinions, religious or philosophical beliefs, sex life or sexual orientation, which you may choose to provide to us.

5 HOW WE USE YOUR INFORMATION

5.1 We are required to identify a legal justification (also known as a lawful basis) for collecting and using your personal data. There are six legal justifications which organisations can rely on. The most relevant of these to us are where we use your personal data to:
    • do something for which you have given your consent.
5.2 Below is set out the lawful basis we rely on when we use your personal data. If we intend to use your personal data for a new reason that is not listed below, we will update our Privacy Notice. 5.2.1 Consent
    • Where you have provided your consent to providing us with information or allowing us to use or share your information.
    • Where you have consented to receive marketing material from us.
5.3 Where we need to collect your personal data (for example, in order to fulfil a contract we have with you), failure to provide us with your personal data may mean that we are not able to provide you with the services. Where we do not have the information required about you to fulfil an order, we may have to cancel the service ordered. 5.4 We will not collect Special Category data 5.5 We will not collect Special Category data

6 WHO WE SHARE YOUR INFORMATION WITH

6.1 We share (or may share) your personal data with:
    • Our personnel: our employees (or other types of workers) who have contracts containing confidentiality and data protection obligations.
    • Any actual or potential buyer of our business.
6.2 If we were asked to provide personal data in response to a court order or legal request (e.g. from the police), we would seek legal advice before disclosing any information and carefully consider the impact on your rights when providing a response.

7 WHERE YOUR INFORMATION IS LOCATED OR TRANSFERRED TO

7.1 We store your personal data on our servers in the UK. 7.2 We will only transfer information outside of the UK or EEA where we have a valid legal mechanism in place (to make sure that your personal data is guaranteed a level of protection, regardless of where in the world it is located, e.g. by using contracts approved by the ICO or the UK Secretary of State). 7.3 If you access our Website whilst abroad then your personal data may be stored on servers located in the same country as you or your organisation.

8 HOW WE KEEP YOUR INFORMATION SAFE

8.1 We have implemented security measures to prevent your personal data from being accidentally or illegally lost, used or accessed by those who do not have permission. These measures include:
    • internal IT and network security;
    • regular testing and review of our security measures.
8.2 If there is an incident which has affected your personal data and we are the controller, we will notify the regulator and keep you informed (where required under data protection law). Where we act as the processor for the affected personal data, we notify the controller and support them with investigating and responding to the incident. 8.3 If you notice any unusual activity on the Website, please contact us info@theteethkeeper.co.uk.

9 HOW LONG WE KEEP YOUR INFORMATION

9.1 Where we act as the controller, we will only retain your personal data for as long as necessary to fulfil the purposes we collected it for. 9.2 To decide how long to keep personal data (also known as its retention period), we consider the volume, nature, and sensitivity of the personal data, the potential risk of harm to you if an incident were to happen, whether we require the personal data to achieve the purposes we have identified or whether we can achieve those purposes through other means (e.g. by using aggregated data instead), and any applicable legal requirements (e.g. minimum accounting records for HM Revenue & Customs). 9.3 We may keep Identity Data, Contact Data and certain other data (specifically, any exchanges between us by email or any other means) for up to seven years after the end of our contractual relationship with you. 9.4 If you browse our Website, we keep personal data collected through our analytics tools for only as long as necessary to fulfil the purposes we collected it for. 9.5 If you have asked for information from us or you have subscribed to our mailing list, we keep your details until you ask us to stop contacting you.

10 YOUR LEGAL RIGHTS

10.1 You have specific legal rights in relation to your personal data. 10.2 We can decide not to take any action in relation to a request where we have been unable to confirm your identity (this is one of our security processes to make sure we keep information safe) or if we feel the request is unfounded or excessive. Usually there is no cost for exercising your data protection rights, but we may charge a fee where we decide to proceed with a request that we believe is unfounded or excessive. If this happens we will always inform you in writing. 10.3 We will respond to your legal rights request without undue delay, but within one month of us receiving your request or confirming your identity (whichever is later). We may extend this deadline by two months if your request is complex or we have received multiple requests at once. If we need to extend the deadline, we will let you know and explain why we need the extension. 10.4 We do not respond directly to requests which relate to personal data for which we act as the processor. In this situation, we forward your request to the relevant controller and await their instruction before we take any action. 10.5 If you wish to make any of the right requests listed below, you can reach us at info@theteethkeeper.co.uk. 10.6 Your rights include:
    • Access: You must be told if your personal data is being used and you can ask for a copy of your personal data as well as information about how we are using it to make sure we are abiding by the law.
    • Correction: You can ask us to correct your personal data if it is inaccurate or incomplete. We might need to verify the new information before we make any changes.
    • Deletion: You can ask us to delete or remove your personal data if there is no good reason for us to continue holding it or if you have asked us to stop using it (see below). If we think there is a good reason to keep the information you have asked us to delete (e.g. to comply with regulatory requirements), we will let you know and explain our decision.
    • Restriction: You can ask us to restrict how we use your personal data and temporarily limit the way we use it.
    • Objection: You can object to us using your personal data if you want us to stop using it. If we think there is a good reason for us to keep using the information, we will let you know and explain our decision.
    • Portability: You can ask us to send you or another organisation an electronic copy of your personal data.
    • Complaints: If you are unhappy with the way we collect and use your personal data, you can complain to the ICO or another relevant supervisory body, but we hope that we can respond to your concerns before it reaches that stage. Please contact us at info@theteethkeeper.co.uk.
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